About Us

Originally founded in 1985 and relaunched by Max Azria in 2007, Max Azria relaunched the Herve Leger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled Herve Leger boutique opened on Rodeo Drive in Beverly Hills. In February 2008, Max Azria presented the Herve Leger by Max Azria collection at Bryant Park during the Fall 2008 New York Fashion Week. The front row of Herve Leger's runway shows is often populated with actresses and celebrities attired in the brand's signature bandage dresses.

Leroux pioneered the creation of the "bandage" or "body-con (body-conscious)" dress, using materials traditionally associated with foundation garments to create dresses that would mold and shape the wearer's figure with its signature bandage-like strips.

Hervé Léger embodies the modern, powerful woman with its alluring couture and dynamic ready-to-wear collections. The label's signature design, the iconic bandage dress, seamlessly sculpts the female silhouette for an endlessly flattering look. Statement-making Hervé Léger by Max Azria styles have found fans in trendsetting celebrities such as Jennifer Lopez, Beyoncé. In September 1998, Herve Leger was acquired by the BCBG Max Azria Group from the Seagram's Group. This was the first-ever acquisition of a French couturier by an American designer. Ohana & Co., a boutique investment bank, advised Seagram's on the sale.

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